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In 2025, sports nutrition consumption habits confirm a decidedly performance-focused approach. Gels, energy drinks, and bars clearly dominate usage, while purées, electrolytes, and alternative formats help refine fueling strategies. Through the 2025 Nutribay Awards, Nutribay highlights the products chosen most often during the year and the major trends shaping endurance sports nutrition.

Benjamin Mougel smashes a 24-hour elevation-gain record with 21,134 meters After switching from rollerblading to trail running in 2023, Benjamin took on an extreme challenge combining strategy, endurance, and self-sufficiency. Thanks to carefully selected nutrition from Nutribay — PF90 gels, Baouw fruit purées, homemade purée, and electrolytes — he managed to maintain an average carbohydrate intake of 74 g/h on terrain with a 45%...

PEOPLE - PLANET - COMMUNITY - BRANDS - BUSINESS These 5 words are the brand's values as it celebrates its 30th anniversary this year. These values are part of the company's model and shape its leaders' decision-making while they pursue their objectives. The secret to success lies in this alignment between values and objectives. Each year, reassessing every pillar is essential, along with defining new objectives whose key words are "progress" and...