Mulebar was acquired in 2015 by Grégoire Dandres, its first distributor in France.
The fruit pulp discovery pack
65 g pouches of fruit purée, sweet or more unusual flavors like strawberry-redcurrant-beetroot or sweet potato-orange-carrot.
Mulebar is a sports nutrition brand founded in England in 2008 and acquired in 2015 by its French distributor, Grégoire Dandres. It is known for its baked, vegan and partly organic energy bars, made in France since late 2023.
| Origin | Founded in England, now French |
|---|---|
| Founded | 2008 |
| Owner | Grégoire Dandres, since 2015 |
| Signature products | Baked, vegan, partly organic energy bars |
| Made | In France (Massif Central) since late 2023 |
Most energy bars are described as “raw.” Mulebar bars are baked, giving them a soft texture: they’re easy to chew and don’t crumble at the bottom of your bag. According to the brand, the recipes are 100% natural and vegan, with no preservatives or chemical colorings. Five out of ten bars are certified organic.
After becoming Mulebar’s first distributor in France in 2009-2010, Grégoire Dandres bought the brand from its English owners in 2015. After several difficult years around the time of Covid, production of the bars was moved back to France, to the Massif Central.
For other bars made with real ingredients, compare them with Veloforte or Baouw.
Sources: E-commerce Nation, interview with Grégoire Dandres, Bike Café.
Cooking gives them a soft, melt-in-the-mouth texture that’s easier to chew during exercise, whereas most bars on the market are raw.
They are vegan according to the brand, and five out of ten bars are certified organic. The claim appears on each product page.
The bars have been made in France since late 2023, in the Massif Central. They were previously produced in England.
Grégoire Dandres, the brand’s first distributor in France, who bought it in 2015.
The brand recommends about twenty minutes, enough time for digestion to begin.
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