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In 2025, sports nutrition consumption habits confirm a decidedly performance-focused approach. Gels, energy drinks, and bars clearly dominate usage, while purées, electrolytes, and alternative formats help refine fueling strategies. Through the 2025 Nutribay Awards, Nutribay highlights the products chosen most often during the year and the major trends shaping endurance sports nutrition.

Nutri-Bay is more than just a provider of sports nutrition products. It is a true adventure that began with a vision: to give athletes easy access to quality products and expert advice to improve their performance. Discover the story of this one-of-a-kind site, founded on values of transparency, expertise, and a passion for sports nutrition. In this article, we reveal the behind-the-scenes story of...