Founded in 2004 in the United States by a triathlete. The original idea was simple: carbohydrates, electrolytes, and water in a single bottle.
Infinit Nutrition is an American endurance nutrition brand, founded in 2004 in Cincinnati, Ohio, by triathlete Michael Folan. It is known for its all-in-one drinks, first custom-made and later available in ready-to-use formulas.
| Origin | United States (Cincinnati, Ohio) |
|---|---|
| Founded | 2004 |
| Founder | Michael Folan, triathlete |
| Concept | All-in-one drinks: carbohydrates, electrolytes, and water |
The brand promotes a drink that combines calories, electrolytes, and water, with no need for extra gels or salt tablets. Its formulas are designed around osmolality: according to the brand, a drink with an osmolality equal to or lower than that of body fluids, around 280 to 300 mOsm/kg, leaves the stomach more easily.
For a drink tailored to your sweat rate, compare it with Precision Fuel & Hydration . For a drink high in carbohydrates, see Maurten.
Sources: U.S. Masters Swimming, Infinit partnership, Bikerumor, ready-to-use formulas.
An American brand founded in 2004 in Cincinnati by Michael Folan, specializing in all-in-one endurance drinks, first custom-made and then in ready-to-use formulas.
Go Far is designed for long efforts, Speed for shorter, more intense efforts. Jet Fuel is a caffeinated version.
The brand designs its drinks to make that unnecessary. For very long efforts, test during training whether the drink alone is enough for you.
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