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In 2025, sports nutrition consumption habits confirm a decidedly performance-focused approach. Gels, energy drinks, and bars clearly dominate usage, while purées, electrolytes, and alternative formats help refine fueling strategies. Through the 2025 Nutribay Awards, Nutribay highlights the products chosen most often during the year and the major trends shaping endurance sports nutrition.

Benjamin Mougel smashes a 24-hour elevation-gain record with 21,134 meters After switching from rollerblading to trail running in 2023, Benjamin took on an extreme challenge combining strategy, endurance, and self-sufficiency. Thanks to carefully selected nutrition from Nutribay — PF90 gels, Baouw fruit purées, homemade purée, and electrolytes — he managed to maintain an average carbohydrate intake of 74 g/h on terrain with a 45%...

Banana-Kiwi-Vanilla… a new organic energy purée, with the name of the summer’s hit song but, above all, the taste of the recipe of the year. A little powerhouse of natural goodness, flavor, and nutritional benefits, this new purée joins the range that has won over so many trail runners, runners, cyclists, and other sports enthusiasts looking for healthy products without preservatives or additives. The...