Founded in 2019, the brand offers an endurance fuel made from fats, with no added sugar. Zone 2 puree for easy rides.
Brutal Salty Energy (BSE) is an endurance nutrition brand founded in France in 2019 under the name Holyfat. It makes fat-based savory purées in Europe, with no added sugar, designed for ultra-distance events.
| Origin | France |
|---|---|
| Founded | 2019, under the name Holyfat |
| Founder | Alvaro, former member of the Mexican national mountain biking team |
| Principle | Fat-based fuel, with no added sugar |
| Flagship product | ZONE 2 macadamia, MCT and salt purée, 4.3 g of carbohydrates per sachet |
Its founder, Alvaro, a former member of the Mexican national mountain biking team from 1994 to 1998, was preparing for the French Divide, a self-supported bikepacking ride across France. Unable to find a fat-based fuel that suited him, he created one himself. The Holyfat brand became Brutal Salty Energy and launched a US website in October 2025.
A classic gel mainly provides sugar. BSE’s Zone 2 purée provides energy from fat (macadamia, MCT) with just 4.3 g of carbohydrates per sachet, according to the brand. As its name suggests, it is intended for moderate-intensity efforts: the brand itself notes that a Zone 2 ride and a threshold workout do not place the same demands on the body. For intense efforts, include a source of carbohydrates in your strategy.
For savory purées that are higher in carbohydrates, compare with 4ULTRA or Meltonic. Running with your dog? Don’t share this purée: macadamia nuts are toxic to dogs. Choose a Kronch bar instead.
Sources: Brutal Salty Energy (French site), Brutal Salty Energy, Story, Digital Journal, US website launch.
Yes. The brand was founded in France in 2019 under the name Holyfat, then renamed Brutal Salty Energy (BSE).
4.3 g per 36 g packet, depending on the brand. The energy comes mainly from the fats in macadamia nuts and MCTs.
Not for every effort. Zone 2 purée is designed for moderate, long-duration paces. At high intensity, carbohydrates are still necessary: use it as a supplement, and test it during training.
With 4.3 g of carbohydrates per sachet and no added sugar, it fits into a low-carb diet. Check the full ingredients list on the label.
Alvaro, a former member of the Mexican national mountain biking team, is preparing for the French Divide, a self-supported cycling race across France.
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