PowerBar is a sports nutrition brand founded in 1986 in Berkeley, California, by Canadian marathon runner Brian Maxwell and nutritionist Jennifer Biddulph. It is often described as the inventor of the energy bar and is now part of Active Nutrition International, based in Munich.

A story born from running out of energy

In 1977, Brian Maxwell was among the world’s top marathon runners. He sometimes hit the wall near the end of a race due to a lack of energy. Starting in 1983, he and Jennifer Biddulph experimented in their kitchen to create an easy-to-digest, energy-rich bar made with oat bran, maltodextrins, and milk protein. PowerBar launched in 1986, initially sold in bicycle shops and at races. Nestlé acquired the brand in 2000.

Which PowerBar product should you choose?

• PowerGel Original (41 g): strawberry-banana, lemon-lime, and caffeinated green apple and blackcurrant versions.
• PowerGel Hydro (67 g): orange, and cola with caffeine.
• PowerGel Shots (60 g): energy chews in orange or raspberry.
• Drinks: ISOACTIVE (600 g or 1.32 kg) and ISOMAX (1.2 kg).
• 5electrolytes tablets (10 x 4.2 g): for hydration, in several flavors.
• Bars: C2MAX Original and Ride Energy Bar (55 g), Natural Energy Cereal (40 g), 30% Protein Plus (55 g).
• Recovery: Recovery Max (1.114 kg).

PowerBar at Nutri-Bay

Its range covers all your fueling needs at affordable prices. To compare with other classic gels, see HIGH5 . For another historic bar, Clif.

Sources: Wikipedia, PowerBar, Encyclopedia.com, PowerBar Inc..