Pulse Protein has its products made in Belgium, France, and the Netherlands, according to its founders.
BIO Chocolate Protein Bar, 55 g
A vegan bar made with dates, pea and rice protein. Convenient for a post-workout snack.
Pulse at a glance
Pulse Protein is a Belgian plant-based protein brand launched in Brussels in 2024 by Emna Everard and Alain Etienne, the co-founders of Kazidomi. It offers protein-rich spreads, vegan powders, bars and granola, most of which are organic.
| Origin | Belgium (Brussels) |
|---|---|
| Launched | 2024 |
| Founders | Emna Everard, Alain Etienne (co-founders of Kazidomi) |
| Certification | B Corp (according to Spadel) |
| Shareholder | The Source Ventures (Spadel), since December 2025 |
The story of Pulse
Both athletes, Emna Everard and Alain Etienne couldn't find protein products that suited them. They launched Pulse with a promise: short ingredient lists, with no sweeteners or unnecessary additives. Its first product, a protein-rich peanut butter, is made in the Netherlands.
“Highly processed products, full of sweeteners, preservatives and additives.” Emna Everard, co-founder, on the existing protein product range (Spadel press release, translated)
A start-up backed by Spadel
In December 2025, The Source Ventures, the fund of Belgian group Spadel, acquired a stake in the company. According to Spadel's press release, Pulse Protein has raised a total of €1.2 million and is B Corp-certified, like Kazidomi.
Which Pulse product should you choose?
- BIO protein-rich spreads: peanut (500 g) or almond (350 and 500 g), for spreading or adding to porridge.
- Vegan protein powder (750 g): vanilla, chocolate, coffee, red berries or unflavoured.
- Protein bars (55 g): Chocolate, Peanut Butter, Coco.
- Breakfast: BIO protein granola (350 g, chocolate or nuts), Pancake Mix (300 g) and BIO chocolate hazelnut spread (300 g).
| Product | Published figure |
|---|---|
| BIO protein peanut butter | 32% protein |
| BIO protein almond butter | 28% protein |
| Protein bar (55 g) | Pea protein makes up 12% and rice protein 8% of the recipe |
Pulse at Nutri-Bay
For other protein options, compare with Gold Nutrition or browse our protein range and our vegan selection.
Sources: Spadel, Pulse Protein press release, La Libre Belgique, Pulse launch, Greenweez, Pulse Protein brand.
Frequently asked questions about Pulse
Yes. The brand is based in Brussels and was launched in 2024 by Emna Everard and Alain Etienne, who also co-founded the online supermarket Kazidomi.
According to the brand’s product sheets shared by its retailers, the organic protein peanut butter contains 32% protein and the almond butter 28%. Check the values on the label of your batch.
Powders and bars are made with plant-based proteins (pea, rice). Check each product page for the vegan label.
The brand was created in response to protein products loaded with sweeteners and additives, and emphasizes short ingredient lists. Check the ingredient list for each product.
In Belgium, France, and the Netherlands, according to Alain Etienne, co-founder. Peanut butter is made in the Netherlands.
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