Beet It

A classic beetroot juice provides 100 to 300 mg of nitrates per 500 ml. The Beet It shot contains 400 mg in 70 ml.

Beet It at a glance

Beet It Sport is the sports range from James White Drinks, a juice producer in Suffolk, England. Its Nitrate 400 shot delivers a standardized dose of 400 mg of dietary nitrates in 70 ml, sourced exclusively from concentrated beetroot juice.

Brand profile
OriginUnited Kingdom (Suffolk)
ManufacturerJames White Drinks
Flagship productNitrate 400: 400 mg of nitrates per 70 ml shot
ResearchUsed at more than 300 universities, according to the brand, since 2008
QualityInformed Sport certified

The juice behind the research

Since 2008, Beet It has supplied dietary nitrate research projects, along with a nitrate-free placebo. According to the brand, its shots have been used by more than 300 universities and institutes, and the brand does not fund studies that use them. The International Olympic Committee consensus statement on supplements draws on research conducted with these shots: it links nitrates to gains of 1 to 3% in time trials lasting less than 40 minutes.

How should you use it?

The brand recommends one shot one to three hours before exercise and, before a competition, one shot per day for up to six days beforehand. Nitrate levels return to baseline within 12 to 24 hours. The taste is intense: it is concentrated beetroot.

Which Beet It product should you choose?

  • Nitrate 400 Shot (70 ml): 400 mg of nitrates.
  • Sport Nitrate 3000 (250 ml): a more concentrated bottle. See the product page for dosage.
  • Regen Cherry+ Shot (70 ml): a cherry-based shot for recovery.
Beet It: product reference values
SourceNitrates
Beet It Nitrate 400 Shot (70 ml)400 mg
Regular beetroot juice (500 ml)100 to 300 mg, depending on the variety

Beet It at Nutri-Bay

Beet It Sport is Informed Sport certified. For a different approach before exercise, compare it with the Nomio broccoli shot or Flycarb bicarbonate.

Sources: Beet It, Nitrate 400, Informed Sport, Beet It profile.

Frequently asked questions about Beet It

400 mg of dietary nitrates in 70 ml, sourced only from concentrated beetroot juice.

One to three hours before exercise. Before a competition, the brand recommends one shot per day for up to six days beforehand.

It generally contains 100 to 300 mg of nitrates per 500 ml, varying greatly depending on the beetroot. The Beet It shot provides a standardized dose in a small volume.

Yes, Beet It Sport products are certified by Informed Sport.

Especially intense efforts lasting less than 40 minutes and intermittent sports, according to the IOC consensus. Test them in training.

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