Squeezy is the nutrition partner of Challenge Roth, one of the world’s largest long-distance triathlons.
Energy Gel 33 g
Squeezy's classic gel, in fruity, salty caramel, basic formula, or caffeinated flavors (cola, lemon).
Squeezy is a German sports nutrition brand based in Braunschweig, which claims to have invented the energy gel and makes its products in Germany. It is the nutrition partner of Challenge Roth.
| Origin | Germany (Braunschweig) |
|---|---|
| Claim | Inventor of the energy gel |
| Manufacturing | In Germany |
| Partnership | Challenge Roth |
Squeezy says it developed the first energy gel, with 25 g of carbohydrates per serving, designed for efforts lasting more than 60 minutes. The American brand GU also claims to have invented it. What’s certain is that Squeezy is one of the pioneering brands in this format, and it also launched the first maltodextrin-based fruit chew.
Since 2020, Squeezy has been updating its packaging: sugarcane pots, recyclable monofilms, and paper bags. The 500 ml refills, which you pour into a flask, reduce the number of sachets.
For the other “inventor” of the gel, compare it with GU Energy.
Sources: Bike24, Squeezy brand profile.
Squeezy claims as much, as does the American company GU. In any case, Squeezy is one of the pioneers of energy gels in Europe.
Liquid Energy (60 ml) is more fluid and easier to take without drinking. Energy Gel (33 g) is the classic gel format.
To refill a reusable flask, for fewer sachets and a lower cost per serving.
At Nutri-Bay: Energy Gel Cola and Lemon (Caffeine), and Liquid Energy Lemon (Caffeine).
In Germany. The brand is based in Braunschweig.
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