Nutribay’s best sellers 2025

In sports nutrition, choosing the right products can make all the difference, whether to optimize training, improve recovery, or perform on race day. 

Throughout 2025, you placed your trust in us to support you in your preparation and competitions. Among all the products available on the site, some stood out and became true essentials, widely praised for their effectiveness, practicality, and suitability for the demands of competition.

With the Nutribay Awards 2025, we want to highlight the products that made their mark this year. This article highlights, category by category, the products most chosen by the Nutribay community and most representative of the expectations of endurance athletes.

 

Our selection methodology

The Nutribay Awards 2025 are based on a quantitative analysis of sales made on Nutribay throughout 2025, across all disciplines (trail running, triathlon, cycling, and other endurance sports).

For each major product category, the products presented correspond to the 3 best-selling products during the period under consideration. The aim is to focus on what matters: identifying the products most chosen by athletes, whether for training or competitions.

Through this ranking, we offer a snapshot of endurance athletes’ consumption habits in 2025, as well as a reliable guide for those looking to choose proven products that are widely adopted. Let’s move on to the podium!

 

🏆 Best Energy Gels of 2025

Energy gels remain a benchmark product in endurance sports nutrition, particularly in trail running, triathlon, and cycling. In 2025, certain products clearly established themselves as benchmarks, regularly chosen by athletes for their effectiveness and digestive tolerance. Here is the Top 3 best-selling gels on Nutribay in 2025:

🥇 Maurten 100 Gel

The Maurten 100 Gel has established itself as an essential benchmark in the world of sports nutrition. Highly appreciated by endurance athletes, it is often praised for its exceptional digestibilityincluding at high intensity or at the end of a race.

Its smooth, neutral texture, without a pronounced flavor, is particularly appealing to athletes with sensitive digestive systems or those who have difficulty eating during prolonged efforts. Many users also report a feeling of rapid, steady energy without gastric discomfort, thanks to Hydrogel technology, which encapsulates carbohydrates and facilitates their absorption during exercise.

Why it is so widely praised:

• excellent digestive tolerance,
  

• smooth texture that is easy to consume during exertion,
  

• neutral taste, not overly sweet,
  

• ideal for both competition and intensive training.
  
  

Which athletes are they for?
Trail runners, triathletes, and cyclists seeking an effective, simple, well-tolerated solution, particularly during high-intensity efforts or in difficult conditions.

🥈 Precision Fuel 30 Gel

The Precision Fuel 30 Gel stands out for its clear, functional approach to sports nutrition. It is highly appreciated for its simple composition and its focus on precise carbohydrate intake, it appeals to athletes who want fine control over their nutrition strategy.

Consumer feedback highlights its neutral, lightly sweet taste and how easily it fits into a structured nutrition plan. It is often chosen by athletes, particularly cyclists and triathletes, for its consistency and predictability during exertion.

Why it is one of the best-sellers:

• simple, easy-to-understand formulation,
  

• neutral, slightly sweet taste, appreciated over long periods,
  

• easy to incorporate into a personalized nutrition strategy,
  

• good digestive tolerance.
  
  

Which athletes are they for?
Endurance athletes seeking precise control over their carbohydrate intake, particularly during long efforts.

🥉 Maurten Gel 160

The Maurten Gel 160 completes this podium by targeting athletes engaged in longer efforts or activities with high energy expenditure. It retains the features appreciated in the Maurten range—digestibility, smooth texture, and neutral taste—while providing a higher energy intake.

Consumer reviews highlight its usefulness for long races, ultras, or several-hour bike rides, where the goal is to limit the number of servings while maintaining sufficient energy intake.

Why it is so widely chosen:

• high energy intake in a compact format,
  

• excellent digestive tolerance despite its energy density,
  

• smooth, easy-to-consume texture,
  

• highly appreciated during long-duration efforts.
  
  

Which athletes are they for?
Long-distance trail runners, ultrarunners, cyclists, or long-distance triathletes looking to optimize their energy intake during prolonged efforts. This gel is useful when you want to carry a high amount of carbohydrates while also maintaining a favorable weight-to-carbohydrate ratio.

 

🏆 Best energy bars 2025

Energy bars are essential allies for endurance athletes, whether for long training outings or race fueling. They provide more sustained energy than a gel, often with a better feeling of satiety. In 2025, certain products clearly established themselves as trusted favorites among the Nutribay community. Here is the Top 3 most popular bars:

🥇 Clif Bar

The Clif Bar ranks among athletes’ favorite energy bars. A true classic appreciated for many years, it stands out for its versatility and comforting flavors.

Trail runners, cyclists, and those who enjoy long outings on foot praise its ability to provide lasting energy while remaining easy to digest. Its softness, indulgent flavors, and comforting texture make it a bar often chosen for outings lasting several hours.

Why it stands out:

• soft and pleasant texture,
  

• variety of flavors,
  

• very good digestive tolerance.
  
  

Which athletes are they for?
Ideal for long outings, whether training or competing, for athletes looking for a bar that is both energizing and enjoyable to eat.

🥈 Solid bar 160 Maurten

The Solid 160 confirms its place among the best bars of the year thanks to a formulation focused on carefully selected ingredients for endurance. Its approach emphasizes high energy intake, while remaining compact enough to be easily carried for any type of effort.

Consumer feedback highlights its good digestive tolerance, even during intense efforts, and a dense texture that helps sustain energy without feeling heavy. It is often chosen by athletes who want a robust, reliable, and effective bar.

Why it is in the Top 3:

• quality ingredients,
  

• dense, energy-packed texture,
  

• very well tolerated during exercise,
  

• convenient format to carry.
  
  

Which athletes are they for?
Endurance athletes taking on long or intense efforts, looking for a bar that combines energy, satiety, and good digestion.

🥉 Veloforte Energy Bar

The Veloforte Energy Bar closes out this podium with a bar that has won people over with its natural approach and its authentic flavors. Known for its balance of energy, taste, and ingredient quality, it is often praised by users for its digestibility and enjoyable taste.

Athletes particularly appreciate its focus on natural ingredients, without compromising on the energy supply needed during prolonged efforts. Many consumers also praise its digestive comfort, especially during competitions or demanding training sessions.

Why it is so highly praised:

• carefully selected ingredients of natural origin,
  

• authentic and pleasant flavors,
  

• very good digestive tolerance,
  

• versatile across different types of effort.
  
  

Which athletes are they for?
Trail runners, cyclists, or triathletes who pay close attention to food composition and are looking for an effective energy bar with more “natural” ingredients.

 

🏆 Best Energy Drinks 2025

Energy drinks play a central role in the nutritional strategy of endurance athletes. They provide both energy, hydration and electrolytes, while facilitating carbohydrate absorption during exercise. Here is the Top 3 most popular drinks in 2025:

🥇 6D Sport Drink

The 6D Sport Drink earns a top spot among endurance athletes this year. Highly appreciated for its complete formula, it combines hydration and electrolytes effectively, making it an ideal drink for moderate to long efforts.

Users particularly appreciate its good digestive tolerance even at high intensity, as well as its balance between energy supply and refreshment. Its pleasant taste, without being too sweet, is often mentioned as an advantage during extended sessions. Several flavors are available to suit every taste (lemon, berry, citrus, orange, or tropical)

Why it is so highly praised:

• balance of energy, hydration, and electrolytes,
  

• very good digestive tolerance,
  

• varied and pleasant taste
  

• is suitable for a wide variety of efforts.
  
  

Which athletes are they for?
Trail runners, cyclists, and triathletes looking for a versatile drink that performs well during long sessions and demanding competitions.

 

🥈 Maurten Drink Mix 320

The Maurten Drink Mix 320 stands out for its ability to provide a high energy density with very good digestive tolerance, thanks to the brand’s signature hydrogel technology. It is often chosen by athletes who want to maximize their carbohydrate intake while limiting gastric discomfort.

Many consumer reviews highlight its effectiveness over long distances, particularly in trail running or cycling lasting several hours, when maintaining energy levels is crucial. Its ability to remain well tolerated even when pushing hard is a strong selling point for many users.

Why it is one of the best-sellers:

• high energy density suited to prolonged efforts,
  

• hydrogel technology that is well tolerated by the stomach,
  

• effective at maintaining energy for many hours,
  

• a good choice for intense efforts or hot conditions.
  
  

Which athletes are they for?
Athletes taking part in ultras, long bike rides, or races lasting several hours, particularly those who need sustained energy intake with good digestive tolerance.

🥉 Carb Only Drink Mix Precision Fuel

The Carb Only Drink Mix Precision Fuel completes the podium with a drink focused on pure carbohydrate intake, with no additional electrolytes, for athletes who prefer to manage their hydration and mineral salt intake separately.

Consumer reviews often point to its simplicity and effectiveness: a lightweight, easy-to-digest solution that is ideal for structuring energy intake during exercise. Its subtle flavor and easy mixing make it a convenient drink to use, particularly when the goal is to precisely control carbohydrate intake.

Why it is so popular:

• simple formula focused on carbohydrates,
  
  

• easy to digest even during exercise,
  
  

• light and subtle flavor,
  
  

• a good complement to a well-managed nutrition strategy.
  
  

Which athletes is it for?
Athletes who want to optimize their carbohydrate intake precisely, particularly during long efforts, while managing their hydration and electrolytes separately.

 

🏆 Best Energy Purées 2025

Energy purées hold a special place in endurance sports nutrition. They offer an interesting alternative to gels and bars, with a gradual energy, an easy-to-consume texture and a more natural approach to fueling during exercise. 

🥇 Baouw Banana Kiwi Purée

Appreciated for its balance between sweetness and freshness, the Banana Kiwi flavor has emerged as the year's most popular. Its smooth texture and fruity taste make it easy to consume, even after several hours of exertion, making it a reliable choice for long outings and endurance competitions.

🥈 Näak Apple–Maple Syrup Purée

The Apple & Maple Syrup Purée from Näak stands out for its gentle and consistent energy profile. Maple syrup provides gradual energy, which is highly appreciated during moderate- to long-duration endurance efforts.

Consumer reviews highlight its comforting flavor, not overly sweet, and easy to consume during exertion or at more relaxed aid stations.

🥉 Atlet Apple–Strawberry Purée

Atlet's Apple-Strawberry purée Atlet completes the podium with a simple and effective approach. Its well-balanced fruity flavor is often mentioned as a real plus for adding variety throughout the effort.

User feedback highlights good digestibility and a pleasant texture, making them suitable for both training and competition, especially when gels become less appealing.

 

🏆 Best Electrolyte Tablets 2025

Electrolyte tablets have become essential for endurance athletes, particularly for prevent dehydration, prevent dehydration, limit cramps, and maintain performance over time. Easy to dose, convenient to carry, and well tolerated, they fit perfectly into both training and competition. In 2025, three products clearly stood out. Here are the Top 3 most popular electrolyte tablets:

🥇 High5 ZERO Tablets – Citrus

The High5 ZERO Citrus come out on top thanks to their simplicity and effectiveness. Highly appreciated for their calorie- and sugar-free formula, they are widely used during training, in hot weather, or during efforts where hydration is the primary goal.

Their flavor is fresh and light, and not overly sweet. They are often chosen to support exertion without interfering with an existing energy strategy (gels, bars, carbohydrate drinks).

Why they lead the category:

• effective hydration with no calorie intake,
  

• light and refreshing flavor,
  

• very good digestive tolerance,
  

• easy to use every day.

Which athletes are they for?
Endurance athletes looking to hydrate without adding calories, particularly during training, in hot weather, or alongside an energy strategy based on gels or carbohydrate drinks.

 

🥈 Precision Fuel PH1000

The Precision Fuel PH1000 stand out for their highly targeted approach to hydration, with a high sodium concentration. They are particularly popular with athletes who sweat heavily or exercise in hot and demanding conditions.

Their flavor encourages regular consumption during prolonged efforts. They are often included in highly structured hydration strategies, particularly for long-distance trail running, triathlon, and cycling. A PH1500 version is also available.

Why they made the podium:

• high sodium content for significant fluid losses,
  

• subtle taste, easy to consume over time,
  

• practical and precise format,
  

• highly appreciated in hot conditions.

Which athletes are they for?
Long-distance trail runners, cyclists, and triathletes who sweat heavily or train and compete in hot conditions, with an increased need for sodium.

🥉 Baouw Lime & Mint

The Baouw Lime & Mint tablets, which entered the market last year, complete this podium with a more natural and flavorful of hydration. They appeal with their freshness on the palate and carefully developed flavor profile, highly appreciated during prolonged efforts.

They are often chosen by athletes who pay close attention to product composition and seek effective hydration without compromising on enjoyment and taste.

Why they are so popular:

• a fresh, natural flavor,
  

• good digestive tolerance,
  

• effective hydration during exercise,
  

• a high-quality alternative to more neutral tablets.

Which athletes are they for?
Endurance athletes who pay close attention to product composition and seek effective yet more natural hydration, both during training and competition.

 

Conclusion – The major trends in sports nutrition in 2025

The data observed on Nutribay in 2025 reveal clear trends in the consumption habits of endurance athletes. Sports nutrition remains primarily focused on solutions that are simple, effective, and easy to use during races.

Energy gels have established themselves as the dominant category, accounting for 30% of total sales. They confirm their status as an essential benchmark for intense efforts and competitions, where rapid absorption and convenience take precedence. Just behind them, energy drinks account for approximately 23% of purchases, highlighting the importance placed on hydration and combined energy intake, both during training and competition.

Energy bars retain an essential place with 18% of sales, particularly during long outings and moderate-intensity efforts, where satiety and digestive comfort play a key role. Together, these three categories account for more than 70% of purchases, illustrating a highly functional, performance-oriented approach to sports nutrition.

The Nutribay Awards 2025 are over! We are highlighting the year's most selected products, true reflections of real practices and field needs. See you next year to compare and see how the market has evolved.