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In 2025, sports nutrition consumption habits confirm a decidedly performance-focused approach. Gels, energy drinks, and bars clearly dominate usage, while purées, electrolytes, and alternative formats help refine fueling strategies. Through the 2025 Nutribay Awards, Nutribay highlights the products chosen most often during the year and the major trends shaping endurance sports nutrition.

In the world of sports nutrition, the goal is not simply to eat to support physical exertion, but also to enjoy the process. “To be savored” embodies this philosophy, where food becomes a pleasure that nourishes both body and mind.

Several of you have been asking us when Black Friday starts on Nutri-bay.com Black Friday is a period of intense consumerism, but at what cost? Do you know about its impacts? There are responsible alternatives and ideas for consuming differently while still making the most of this period.